We are compensated in exchange for placement of sponsored products and services, or by you clicking on certain links posted on our site. We’re transparent about how we are able to bring quality content, competitive rates, and useful tools to you by explaining how we make money.ī is an independent, advertising-supported publisher and comparison service. The content created by our editorial staff is objective, factual, and not influenced by our advertisers. Our award-winning editors and reporters create honest and accurate content to help you make the right financial decisions. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life’s financial journey.Įditorial policy, so you can trust that our content is honest and accurate. Our experts have been helping you master your money for over four decades. So, whether you’re reading an article or a review, you can trust that you’re getting credible and dependable information. Our editorial team receives no direct compensation from advertisers, and our content is thoroughly fact-checked to ensure accuracy. We follow strict guidelines to ensure that our editorial content is not influenced by advertisers. Our goal is to give you the best advice to help you make smart personal finance decisions. Our editorial team does not receive direct compensation from our advertisers.īankrate’s editorial team writes on behalf of YOU - the reader. We maintain a firewall between our advertisers and our editorial team. Our editors and reporters thoroughly fact-check editorial content to ensure the information you’re reading is accurate. Our mission is to provide readers with accurate and unbiased information, and we have editorial standards in place to ensure that happens. This was the first time a consumer could go from application to closing on their own, without speaking to a human, according to the company.įor more information, please visit follows a strict editorial policy, so you can trust that we’re putting your interests first. In late 2015, Quicken Loans launched a fully digital, completely online, mortgage experience-Rocket Mortgage. Quicken Loans then implemented the ability for clients to e-sign mortgage documents in 2002 and launched the first mobile app from a home lender in 2011, according to the company. Over the next few years, the company closed all its brick-and-mortar branches and fully embraced the centralized model of an online-only lender. In 1999, Rock Financial launched, a website to connect with its clients directly. Rocket Mortgage was founded by Dan Gilbert in 1985 as Rock Financial, a regional branch-based mortgage broker in metro Detroit. Several of Rocket Mortgage’s sister companies already feature the Rocket name, including Rocket Homes, Rocket Auto and Rocket Loans. The only difference current clients will experience is documents, letters and other communications that previously were labeled “Quicken Loans” will instead come from “Rocket Mortgage.” Those who are in the mortgage process at the time of the change will not be affected. The company says clients will not see any difference to the digital experience they normally receive. With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.” “Rocket Mortgage has grown to be the industry leader and the measuring stick for all other lenders. Since then, we developed proprietary technology to improve every piece of the process, but we officially revolutionized the mortgage industry when we launched Rocket Mortgage in 2015,” said Jay Farner, Rocket Mortgage CEO. “More than 20 years ago, Dan Gilbert, our founder and chairman, had a vision of putting the entire mortgage process online to simplify the lending experience and add more transparency. Quicken Loans, a part of Rocket Companies, recently announced it will officially change its name to Rocket Mortgage on July 31.Īccording to the company, this change will “bring alignment to the overall ‘Rocket’ brand, while also making it clear to homebuyers that technology, a core tenet of Rocket Companies, is injected throughout the entire home-buying lifecycle-from home search to mortgage closing.”
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